If you are looking for a unique shopping experience, St Albans capitalises provides Culturally-specific, hard to find specialty stores; 'Main street’ shopping with unique character and vitality; an unpredictable experience and a permeable street market atmosphere.

The St Albans community consists of many cultures. Past waves of European migration are more recently being replaced by Asian and African migrants. Historically, it has been European migrants which have predominated but recently there have been migrants from Asia and all over the world. There has been particular growth recently of the Vietnamese community, which is the fastest growing and visible in St Albans in the street life, built form and the economic function of the centre. Vietnamese restaurants, grocers and specialty goods stores dominate Alfrieda Street and give it an ‘Asian feel’. In other parts of the centre there are several other shops from many other nationalities.

St Albans has an extremely high occupancy rate. The activity centre draws from a wide catchment area and is considered to have a good mix of shops, an emerging retail food culture.

Retailers have a massive opportunity in St Albans where many people from different parts of the world have come to settle. This gives retailers the chance to focus on a niche markets and specialise to cater for the needs of one or a few groups of people.

As part of the diverse range of people and cultures living together in St Albans, Main Road West is home to shops selling goods catering the tastes and preferences of people from Balkan and European traditions. The East Esplanade also ffers a mix of fresh food and specialty cultural stores.